brand matrix

What is “MATRIX”

• The word “matrix” is defined as “something that provides support or structure for growth and shapes development”
• It comes from the Latin word for “womb” which itself was derived from the Latin word “mater” meaning mother and was the term for a female animal or parent plant used for breeding
• Truly in line with the definition of the word “matrix”, stands for shaping development of the people involved, customers and the society through hard work, commitment and in perfect harmony with the environment